About

In 2020, WPP released two comprehensive white papers: MarTech 2030 and Data 2030, both of which explored how emerging and evolving technologies are poised to influence marketing trends over the next decade. While these reports offered deep and valuable insights, they were also lengthy and dense, making the information harder to digest.

To make the content more accessible, WPP enlisted our help to distill the key themes into brief, engaging video segments.
We partnered with Ross Phillips, the character designer known for his work on the BAFTA and Emmy-winning show Hey Duggee, to script and produce nine videos for digital distribution within and beyond WPP’s network.

Agency: Hill+Knowlton Strategies
Client: WPP
Role: Art Director