Campaign launch for the new HR-V
The creative approach for the launch of the new full hybrid Honda car was to set about making a virtual showroom with a difference, the idea was to share real stories and experiences that the HR-V could enable, positioning it as the perfect partner for Everyday Adventures.
Through a series of carefully curated stories, we captured the car in action with the help of influencers, going on their own adventures across the globe. We then re-created the ‘impressions’ these adventures left on the car using scenic artists on set here in the UK.
This resulted in a 360 degree web experience, whereby users can explore both exterior and interior views, along with a highly unique ‘ultra zoom’ mode that was captured on a giga-pixel camera.hrv-adventures.honda.co.uk