About

The creative approach for the launch of the new full hybrid Honda car was to set about ​making a virtual showroom with ​a difference, the idea was to share real stories and experiences that the HR-V could enable, positioning it as the perfect partner for Everyday Adventures.
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Through a series of carefully curated stories, we captured the car in action with the help of influencers, going on their own adventures across the globe. ​We then re-created the ‘impressions’ these adventures ​left on the car using scenic artists on set here in the UK.​
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This resulted in a 360 degree web experience, whereby users can explore both exterior and interior views, along with a highly unique ‘ultra zoom’ mode that was captured on a giga-pixel camera.​​hrv-adventures.honda.co.uk​​​​​​ ​

Credit
Agency: Hill+Knowlton Strategies